Find New Customers & Grow Your Business Online
Here to help you expand your reach, increase your customer base and grow a profitable business.
THE Approach
Steps to Success
1
Understanding Your Business & Your Customers Journey
Every business is unique so working with you to create a customised strategy is key to achieving your business objectives in the most cost-efficient way.
2
Driving Customers To You
Your ideal customers will come to you through curated ad content promoting your business, landing on a website adapted for optimal sales and lead generation.
3
Tracking Performance & Adapting Strategy to Mazimise Results
Tracking what potential customers are doing before and after visiting your website helps to identify who the most valuable potential customers are.
success stories
Results Speak For Themselves
With a results-driven holistic approach, here are just some results client’s have seen.
National Specialist Repair Company (E-Commerce
Goal: Reduce spend without losing revenue, increasing ROI
Results Over 6 months:
- Spend reduced by 38%
- With revenue continuing to increase
- ROI (Return On Investment) increased by over 200%, raising to 509%
International Cosmetics Company (E-Commerce)
Goal: Increase revenue whilst maintaining ROI.
Results Over 3 months:
- 330% increase in conversion rate
- 171% increase in revenue
- 907% ROI (Return On Investment).
International Wallpaper Company (E-Commerce)
Goal: Increase revenue whilst maintaining ROI. This included:
- Evaluating all marketing and transactional spend to reduce costs and reinvest savings into streams that would generate more revenue in the short and long term.
- Optimising paid marketing channels
- Streamlining the customer journey online
- Increasing customer lifetime value post-purchase
Over first 6 months website users were up 52% and revenue was up 105%
Year on Year:
- New users 80% up, revenue 106% up
- Returning users 100%, revenue 112% up
- Conv rate 10% up
- AOV 25% up
- ROI maintained at 500%.
Environmental Charity – Google Grants (Lead Generation)
Goal: Increase traffic to the site clicking on links and resources provided by third parties to raise awareness and charitable contributions
Results Over 3 months:
- 34% of traffic comes from Paid Search
- Google Grant budget spent – $2,887.73
- CTR 6.2%
- Conv Rate 18.13%
From month 3 to month 6:
- 149% increase in impressions
- 170% increase in clicks
- 134% increase in Google Grant budget spent – Almost $7,000 per month
- 78% of traffic comes from Paid Search
- CTR increased to 6.72%
- Conv rate increased to 20.39%.
Vetinary Practice (Lead Generation)
Goal: Increase leads generated from fixed budget.
Results Over 3 months:
- Cost stable (4% variation – $65 difference) and little change in clicks (1% variation)
- But more better targeting to more relevant traffic: CTR 2.95% to 3.97% – increase 35%
- Conv increase by 146%
- Cost per lead reduced by 58%
- Note – Branded traffic continued to make up a very small proportion – increased from 1.5% to 3.2% of overall spend
- Conv rate increase by 142%
Year on Year:
- Very similar budget (4% less spent)
- Inquiries increased by 53%
- Cost per Inquiry decreased by 37.5%
- Conv rate increased to 29% (rise of 34%).
Professional Re- education (Lead Generation)
Goal: The client had a Grant campaign operating under the restraints Google puts in place. The goal was to boost visibility of ads and get more relevant clicks through to the site using a standard Google Ads Account alongside the Grant Account.
Results Over 3 months:
- Clicks 55% increase
- Impressions 68% increase
- CTR 6.34% to 8.89%
- Spend 39% increase
- Conv 62% increase
- Conv rate 6.77% (previously 1.67%)
Year on Year:
- Clicks 93% increase
- Impressions 56% increase
- CTR 9.39% to 11.62%
- Spend 171% increase
- Conv 100% increase
- Conv rate 6.55%.
Client Testimonials
What Clients Say
“Expert in her Field“
An expert in her field. Working with Siobhan over the past 8 months on our project has been enlightening, her ability to research and find avenues into markets and set up the analytical tools to test these are fantastic. Working on different platforms to achieve some outstanding results.
★ ★ ★ ★ ★
Company Owner
“Years of Delivering Successful PPC Campaigns”
I worked with Siobhan for a number of years delivering successful PPC campaigns to clients in a wide range of industries across the globe. Her hard work, professionalism and knowledge of PPC helped us to grow our whole PPC department
★ ★ ★ ★ ★
Agency Director
“Exceeding Tough Objectives”
A truly talented and dedicated e-commerce specialist and I had the pleasure of working closely with her to deliver some impressive results in a short time. Siobhan’s expertise in paid search and social advertising is second to none and I will miss her strategic and analytical approach to exceeding tough digital marketing objectives.
★ ★ ★ ★ ★
Department Head
Need Assistance?
Frequently Asked
Questions
How do we get started?
Just get in touch. Once I’ve spoken about your business and what you’d like to achieve, you’ll recieve a tailored strategy.
How do I track project progress?
Everything is tracked and completely transparent. You’ll receive your own login to see progress in real-time, in addition to a customised report each month.
How does billing work?
Invoices are sent with payment details monthly, with a 3 month minimum contract .
Still have questions?
Can’t find the answer you’re looking for? Let’s schedule a consultation to discuss your needs.